How many times do you check Facebook during the day without even thinking about it? That’s the hook.
In this infographic we take you through the hook model based on Nir Eyal’s best selling book and apply the popular product design framework to internal communications. Understanding what makes external networks ‘stick’ is a necessity, as your internal channels and tools are now directly competing with a host of apps for your audience’s attention and time.
Find out what the hook model is and how to apply it to your next internal email to create habit-forming communication:
- What the hook model is all about
- How the hook model works for internal communications, focusing on internal email
- Examples of the hook model in action
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