For Bananatag users, the Bananatag account is where all data on how recipients are interacting with emails lives.
As we’ve added more features to Bananatag and our customers have done more with the data, we knew we needed a more robust system and interface. For the past year we’ve worked on building a new version of Bananatag using a new framework that will support our future plans.
Today we are excited to announce the first look at the new Bananatag.
A new look for your Bananatag account
Our updated interface is both more polished and better aligned with the experience of tracking and sending emails from your mail client, thanks to the hard work of our product design team. Justin Lim, Product Designer explained the motivation behind the change, “The goal was to create a symbiotic relationship between email clients and the member site’s account interface; the member site acts as a platform that allow users to improve on the performance of their content through analytics while the email client application acts as an extension to our user’s capabilities and everyday workflow.”
Every view has been updated based on customer feedback and current UI best practices — it’s a really a thing of beauty, starting with the new menu:
We’ve added clarity to the different sections of the account and organized the features and pages into five primary sections:
- Emails: Previously known as Tags, this view shows statistics for individual tracked emails.
- Designer: Bananatag’s email designer and template builder
- Files: Plans that offer attachment tracking will display metrics for each tracked files here.
- Recipients: Previously known as Contacts, this view shows metrics by the specific email addresses that have been contacted previously.
- Reports: The Reports section contains preset and custom reports
You can return to the main dashboard view (which is also loaded when you log in) by clicking the Bananatag emblem in the menu.
“The goal was to create a symbiotic relationship between email clients and the member site’s account interface; the member site acts as a platform that allow users to improve on the performance of their content through analytics while the email client application acts as an extension to our user’s capabilities and everyday workflow.”
– Justin Lim, UI/UX Designer
What’s new in in Bananatag
Email Templates and the Email Designer
The new interface adds tweaks that make it easier to create and manage email templates and email designs:
New geo-location heatmaps
Location data is now represented on a more detailed heatmap (for plans that include this feature):
Email data loads faster than ever
Thanks to a completely new framework under the hood and modular components, the data in your account loads almost instantaneously and running pre-set and custom reports is snappier too.
Accessing the new interface
The new Bananatag account is available for new Free users, as well as for a number of current users, and will be rolled out to all accounts over the next two weeks.