Bananatag's Privacy Policy

Who are we?

Bananatag Systems Inc.

This Privacy Policy (“Policy”) describes how Bananatag Systems Inc. (“Bananatag”, “we”, “us”, or “our”) collects, uses, and shares the information, including personal data, provided to us through our website (the “Site”), our products, tools, applications, extensions and integrations (the “Product”), and the services available through our Site (collectively, the Site, integrations, and the services available through them are the “Services”).

If you have any questions regarding this Policy, please contact us at
Bananatag Systems Inc.
#505 - 460 Doyle Ave
Kelowna, BC
V1Y 0C2

Bananatag Customers

Our Services are used by Bananatag clients (“Clients”), including users under Free and Trial plans, for the purposes of email measurement and analytics. Clients may use Bananatag as a means for collecting email data and monitoring the engagement of their email recipients (“Recipients”). Bananatag collects some email engagement data using a standard web technology known as a tracking pixel or web beacon.

Bananatag only processes Client and Recipient data on behalf of our Clients at the Client’s express request, on a per e-mail basis. In registering for Bananatag, all Clients accept the terms and responsibilities outlined in our Terms of Use.

Data processed by Bananatag on behalf of our Clients may include:

  • Number of opens, link clicks and attachment downloads per email
  • The date(s) and time(s) that the Recipient accessed the web beacon
  • Information about the Recipient’s device
  • Other log information provided by the Recipient’s browser (which may include Internet Protocol “IP” Address)
  • Location data inferred from the IP address

Bananatag expects its Clients to abide by all relevant and applicable laws, rules and regulations. Nonetheless, Bananatag has no control over its Clients' activities, the disclosures made by its Clients, or otherwise regarding Clients' compliance with the foregoing requirements. Bananatag cannot be held responsible for, and hereby disclaims any liability for, any Client's failure to make these disclosures to its Recipients and any failure by the Client to comply with applicable laws or covenants.

Personal Data We Collect

We collect a minimum amount of data required to deliver and improve service to our visitors and users.

We may collect information about you directly as well as automatically through your use of our Services. The collection of this data may be facilitated by our own in-house technologies or the use of third-party services that are specially designed for the collection and analysis of online visitor data.

Personal Data

While using our Services, we may ask you to provide us with certain Personal Information that can be used to contact or identify you. Personal Information may include, but is not limited to, your name, email address, employer, and phone number.

Our Services are not intended for or targeted at children under 13, and we do not knowingly or intentionally collect information about children under 13.

Usage Data

We collect information that your browser sends whenever you visit our website or use our Services (“Usage Data”). This Usage Data may include information such as:

  • your computer’s Internet Protocol (“IP”) address
  • browser type and version
  • the referring URL that led you to our site
  • the pages that you visit or features you use
  • the time spent on those pages, links you click
  • the time and date of your visit
  • and other statistics

Product Data

In addition to Usage Data collected on public-facing pages of our Site, we also collect data required to provide the services requested by Clients who have registered to access Bananatag’s password-restricted services. By creating a Bananatag account, users also accept Bananatag’s Term and Conditions.

In order to provide the agreed-upon services, the following data is collected through the Bananatag application and client extensions.

  • Information about the device used to access our service
  • Information about how our service was used (eg. the number of requests to our service) as well as events such as device events like crashes etc
  • Other log information (which may include Internet Protocol Address or other information or identifiers that may uniquely identify your account or browser or device)
  • Information about your location (eg. used to identify your time zone settings)
  • Information about your Bananatag application version. When you install/uninstall or use one of our applications the service may send version information
  • Email subject lines, Recipient email address and/or distribution list names entered in the To and CC fields
  • Destination of Hyperlinks in order to uniquely track them
  • Cookies or other anonymous identifiers may be sent to your devices and may be used when you interact with our site or service

The information collected is used to maintain and improve the service, for example, allowing you to save settings, or modifying or personalizing aspects of the service based on usage statistics.

Information about support issues may be shared anonymously as examples or to provide better support in the help center or FAQ.

We do not transmit or store any part of your email other than the hyperlinks, subject, and recipients. However, for Clients with access to the email designer who choose to use templates, Bananatag would store the body of the email, in addition to the above.


One method for collecting the Usage and Product Data described above is through the use of cookies, small data files that web browsers save to a user’s computer in order to track their site preferences, login status, pages visited, and more.

We use cookies to collect information in order to improve our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The “Help” feature on most browsers provide information on how to accept cookies, disable cookies or to notify you when receiving a new cookie. If you do not accept cookies, you may not be able to use some features of our Service and we recommend that you leave them turned on.

Third-Party Data

We may collect information about you from other sources, including from partners, and from commercially available sources (such as data aggregators and public databases). We may collect information including but not limited to email address, social profile links, employer and title.

Bananatag endeavors to limit the collection of personally identifiable information to information we believe is minimally necessary to achieve our stated collection purposes.

How We Use Personal Data

In addition to data required to provide Services to registered users and as outlined in our Terms of Use, we also process personal data for certain legitimate business purposes, all of which have been carefully considered and whose principle aim is to deliver an enhanced customer experience.

For example, some business purposes for data processing include:

Service Monitoring and Improvements

  • To deliver relevant and sometimes urgent communication regarding your use of the Services, including but not limited to notices regarding: maintenance, downtime, new or updated features, and other product and policy updates
  • To monitor and understand visitor interest in particular features, products, themes, and topics for the purpose of improving user experience and the performance and relevance of our Services
  • To determine the effectiveness and relevance of promotional campaigns and advertising
  • To identify and prevent fraud or violations of our Terms of Use
  • Performing any other function that we believe in good faith is necessary to protect the security or proper functioning of our Site or Services


Some data processing is also necessary for marketing and promotional purposes. For example, we may use your information, such as your email address, to send you news and newsletters, special offers, promotions, or to otherwise contact you about products or information we think may interest you. We may infer these interests based on engagement data, such as pages you’ve visited or posts you’ve read.

We also may use the information that we learn about you to assist us in advertising our Services on third-party services.

You may have the right to object to data processing for the purposes of marketing. If you wish to do so you can contact us at

How We Share Personal Data

Your personal information, including information about Recipients, will not be shared with 3rd parties, individuals or organizations outside of Bananatag Systems Inc unless we have your consent, or if either of the following apply;

Group Accounts

If your Bananatag Account is managed by a company or group administrator then the administrator or their agents may have access to your account information as well as all information and stats contained within your account. They may also have the ability to change information, settings and restrict or suspend access to, or terminate your account

Legal Reasons

Personal information will be shared outside of Bananatag Systems Inc. if we have a good-faith believe that the information is reasonably necessary to;

  • meet applicable laws, regulations, legal processes or enforceable governmental requests
  • enforce applicable Terms of Service, including investigating potential violations detect, prevent, or address fraud, or security issues.
  • Protect against harm to the rights, property or safety of Bananatag Systems Inc, our users, or the public as required or permitted by law.

Anonymous information (for example, service usage statistics or general trends) may be shared outside of Bananatag Systems.


We retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or allowed by law or to otherwise fulfill a legal obligation. Information may persist in copies made for backup and business continuity purposes for additional time.

Access Your Personal Data

We acknowledge the individual’s right to access their personal information. You may access, update, correct or have removed from our systems and records the Personal Information you provided to us by emailing a request to To protect your privacy and security, we will also take reasonable steps to verify your identity before updating or removing your information.