Use Case

Get employees’ attention with engaging internal emails

Easily add video and interactive elements to your emails to boost engagement.

Video in emails

Does this sound like you Question mark

Our employee emails look boring. We can’t share videos directly in our emails.”

We can’t get buy-in to create more video content without proving that they work.”

We have a hard time getting employees to watch our video content. We spent a lot of time and money making an employee video that very few people watched.”

The Challenge

As internal communications teams try to deliver employee messages in more engaging ways, many organizations are investing in video. Despite this, it’s often difficult to share video content in large organizations and get it in front of employees.

Without an engaging way to share videos via the most popular and accessible internal communication channel, email, it’s challenging to get employees watching and taking action.

It’s also difficult to collect engagement data to justify the investment in internal video.

How Bananatag helps you get more out of internal videos

Add video to your emails

Easily add video content to your employee emails

Share video content in your employee emails, whether it’s hosted externally or on your intranet.

Inserting a video into Bananatag’s email designer instantly creates a thumbnail with a play button overlay that your employees will see right in their inboxes, giving your videos the attention they deserve.

Use metrics to build a case for video

See how many employees click play on your video through email link tracking.

Prove that employees are actually engaging with video content and compare your performance metrics against text content and other links.

Make informed decisions about video strategy and budgeting more resources for future video content.

Use metrics for video
Video survey

Understand how employees think and feel about video content

Use integrated surveys in your emails to gather specific feedback on video content.

Gauge employee sentiment or enable comments for more in-depth feedback.

Ask employees if they prefer video content directly, and collect requests for video communications.

Why use Bananatag?

Benefits

1

Boost employee engagement by condensing complex messages.

2

Share video content via your most accessible channel, email.

3

Gather data needed to prove the value of internal video as part of your communications strategy.

I’m really proud to say that since our last engagement survey, we’ve shot through the roof in terms of how people feel connected to our company. I give Bananatag a lot of credit for that, because it’s made it so easy to keep people involved and engaged.

Katie Cavicchio

Internal Communications Manager at Clearlink

Clearlink logo
Katie Cavicchio photo

Great employee communication starts with Bananatag

Find out how 1000+ organizations and thousands of communication professionals use Bananatag to get employees’ attention with engaging internal emails