Does this sound like you
“Our employees access their email on shared workstations so we can’t tell who is actually opening their emails.”
“We can’t segment engagement data by location or team to get more in-depth insight—we only have aggregate data.”
“Our email engagement metrics seem unrealistic—we can’t present them to leadership. We can’t get accurate engagement metrics because our employees access their emails from multiple devices.”
Many employees check their email on multiple devices. Non-desk employees in workplaces like healthcare facilities, airports, or banks often use shared workspaces to access their email.
Many platforms and tools internal communicators use to gather metrics on their email communications track metrics by device rather than by the individual.
This results in inaccurate and low open rates as multiple employees use the same devices, or unusually high open rates as employees reopen the same email on multiple devices.
How Bananatag helps track metrics and improve email across shared workstations and workspaces
Why use Bananatag?
Gather metrics that actually reflect how your workforce is engaging with your emails, even if they share workstations and digital workspaces.
Find out what’s working and what’s not, to segment and improve communications based on how employees work.
Bananatag has elevated our internal communications. Now I have all the data I need to make informed recommendations to leadership.
Luis Pedro Ferreira
Head of Corporate Affairs, Marketing and Communications, South America at Dana Incorporated
Great employee communication starts with Bananatag
Find out how 1000+ organizations and thousands of communication professionals use Bananatag to track accurate email metrics across shared workstations and multiple devices.